ABN Amro Corporate Banking – visual tone of voice

ABN Amro Corporate banking developed their own unique section of the ABN Amro customer facing website.
I took on the project of creating a new visual tone of voice – part of which required determining the new style of images that should be used to best speak to their corporate clients.
I sourced ideal images to fit in a range of categories – all with the aim of keeping the images personal, warm and realistic with natural lighting. Not an easy task!


ClientABN Amro Corporate BankingServicesVisual DesignLinkwww.abnamro.nl